It’s not every day that a college football player can satisfy a fanbase’s hunger for touchdowns and free cookies. But that’s exactly what Tennessee Volunteers wide receiver Bru McCoy accomplished in the Vols’ recent game against UTEP. As part of a unique promotion with a local bakery, McCoy’s touchdowns directly translated into sweet rewards for Tennessee fans, cementing his status as both a fan favorite and a game-changer on the field.
The promotion, dubbed “Touchdowns for Treats,” was a partnership between McCoy and a Knoxville bakery eager to tap into the excitement of Tennessee football. The deal was simple: for every touchdown McCoy scored, fans would receive free cookies the following Monday. The concept was designed to energize the fanbase and add another layer of excitement to game days.
McCoy, known for his big-play ability and physical presence on the field, embraced the challenge. “I thought it was a great idea,” McCoy said during a post-game interview. “I know how passionate our fans are, and if I can help bring them a little extra joy — and some cookies — that’s a win-win.”
In Tennessee’s dominant performance against UTEP, McCoy was unstoppable. The wide receiver showcased his elite skills, hauling in two touchdown passes that electrified the crowd at Neyland Stadium. His first touchdown came early in the game on a perfectly executed deep route, where he burned the secondary and secured a 40-yard score.
Later in the second quarter, McCoy added his second touchdown, this time on a red-zone slant route that he powered into the end zone despite being surrounded by defenders. His ability to combine finesse with brute strength made him a nightmare for UTEP’s defense, and his contributions helped Tennessee cruise to a convincing victory.
With each touchdown, the roar from the crowd grew louder — not just because of the Vols’ dominance, but because fans knew that McCoy’s scores meant free cookies were on the horizon.
The excitement around McCoy’s touchdowns didn’t end on the field. Social media exploded with posts from fans celebrating not only Tennessee’s win but also their impending treats. The hashtag #CookiesForBru quickly began trending among the Volunteer faithful.
“I’ve never been more invested in a player scoring,” one fan joked on Twitter. “Bru McCoy just became my favorite wide receiver of all time. Let’s get more cookies!”
Local bakeries in Knoxville were ready for the influx of fans eager to cash in on the promotion. Lines reportedly stretched out the door at participating locations the Monday after the game, as fans enjoyed their free cookies and celebrated McCoy’s stellar performance.
While the cookie promotion was a fun addition to the game, it’s McCoy’s performance on the field that has solidified his reputation as a key player for Tennessee. The senior wide receiver transferred to Tennessee after starting his career at USC, and he’s made an immediate impact for the Vols with his blend of size, speed, and reliable hands.
Head coach Josh Heupel praised McCoy after the game, noting both his playmaking ability and his leadership. “Bru is the kind of guy who sets the tone for us,” Heupel said. “He’s explosive, he’s tough, and he’s got a great connection with our quarterbacks. He’s the type of player you can count on in big moments.”
With McCoy’s success against UTEP, fans are already looking ahead to future games, hoping for more touchdowns and more free cookies. For his part, McCoy is focused on helping the Vols continue their winning ways.
“I’m just trying to do my job and help this team win,” McCoy said. “If that means scoring touchdowns and making our fans happy, then I’ll do everything I can to make it happen.”
The “Touchdowns for Treats” promotion has added a fun twist to Tennessee football games, bringing fans closer to the action and giving them an extra reason to cheer. For Bru McCoy, it’s a unique way to give back to the fanbase that has embraced him since his arrival in Knoxville.
As the season progresses, one thing is certain: every time Bru McCoy crosses the goal line, Tennessee fans will be celebrating — both for the points on the board and the cookies in their hands.