Georgia Bulldogs head coach Kirby Smart is known for his relentless pursuit of excellence both on and off the field. While he has built one of the most dominant programs in college football, Smart is now placing an even greater emphasis on recruiting prospects who are committed not just to winning games but to becoming leaders and catalysts for change.
As Smart and his coaching staff continue their efforts to maintain Georgia’s place atop the college football world, the message to recruits is clear: the Bulldogs are looking for players who are ready to lead by example, embrace accountability, and stay committed to their growth both on and off the field.
In a recent conversation with the media, Smart outlined his vision for the future of Georgia football, emphasizing the importance of recruiting players who embody more than just athletic talent.
“We want prospects who are determined to be the change we need,” Smart said. “Whether it’s in the locker room, in the classroom, or in the community, we’re looking for players who understand the bigger picture. It’s not just about football — it’s about character, leadership, and being someone others can look up to.”
This approach aligns with Smart’s broader philosophy, which prioritizes long-term development over short-term results. While Georgia’s dominance on the field has been undeniable — with two national championships under Smart’s leadership — he believes that sustained success will come from building a culture that values integrity, hard work, and accountability.
Smart and his staff are targeting recruits who share this vision and are willing to embrace the challenges that come with playing for a program like Georgia. The message to prospects is simple: staying committed to the process is the only way to achieve greatness.
“We’re not just looking for guys who can run fast or hit hard,” Smart explained. “We’re looking for players who are willing to put in the work every day, who can handle adversity, and who won’t back down when things get tough. We want players who see this as an opportunity to grow, not just as athletes but as people.”
This approach has resonated with many recruits, who see Georgia as more than just a stepping stone to the NFL. For these players, joining the Bulldogs is an opportunity to be part of something bigger than themselves — a chance to contribute to a culture that values personal growth and collective success.
One of the key themes of Smart’s recruiting pitch is the importance of staying committed, both to the program and to oneself. In a time when the transfer portal offers players an easy way out, Smart is urging his recruits to resist the temptation to look for shortcuts and instead focus on the process of becoming the best version of themselves.
“Commitment is what separates good teams from great teams,” Smart said. “It’s what separates good players from great players. If you’re willing to stay the course and put in the work, the results will take care of themselves. But it starts with being committed — to the team, to the process, and to your own development.”
Smart’s emphasis on leadership is another key component of his recruiting strategy. He wants players who are willing to take ownership of their actions and inspire those around them.
“Leadership isn’t just about being the loudest voice in the room,” Smart explained. “It’s about doing the right thing, even when no one is watching. It’s about holding yourself to a higher standard and encouraging your teammates to do the same.”
This focus on leadership has been a hallmark of Georgia’s recent success. From players like Stetson Bennett and Nolan Smith to Jalen Carter, the Bulldogs have consistently produced leaders who set the tone for the rest of the team.
Ultimately, Smart’s goal is to build a program that not only wins championships but also develops men who are prepared for life beyond football. By recruiting players who are determined to be the change the program needs, Smart is ensuring that Georgia’s success will continue for years to come.
“Football is just a part of what we do here,” Smart said. “We’re about developing champions in every sense of the word. And that starts with finding players who are ready to embrace that challenge.”
For the recruits who are willing to answer Smart’s call, the message is clear: Georgia isn’t just a place to play football. It’s a place to grow, to lead, and to be part of something truly special.