Everywhere Patrick Mahomes Goes, So Does Texas Tech: How the University Broadens Its Reach with Help from an NFL Star
Patrick Mahomes isn’t just a superstar quarterback for the Kansas City Chiefs—he’s also Texas Tech University’s most famous alumnus. Whether he’s leading his team to another Super Bowl or making headlines for his dazzling plays, Mahomes is constantly putting Texas Tech in the national spotlight. His success in the NFL has given the university a major boost in visibility, making the Red Raiders more recognizable across the country.
Mahomes played at Texas Tech from 2014 to 2016, where he developed into a record-breaking quarterback under then-head coach Kliff Kingsbury. His talent was evident, but few could have predicted the heights he would reach in the NFL. Now, as a two-time MVP and multiple-time Super Bowl champion, Mahomes is one of the most marketable athletes in the world. His connection to Texas Tech has helped the university expand its brand far beyond its West Texas roots.
One of the most visible ways Mahomes has elevated Texas Tech’s profile is through his on-field success. Every time he is introduced as “Patrick Mahomes from Texas Tech University,” millions of football fans hear the school’s name. His high-profile performances in prime-time games, the playoffs, and the Super Bowl consistently bring attention to his alma mater, keeping Texas Tech relevant on the national stage.
Beyond the NFL, Mahomes actively represents Texas Tech in various ways. He frequently wears Red Raiders gear, speaks positively about his time in Lubbock, and even returns to campus for special events. His presence at Texas Tech games and social media posts featuring the university help keep the school in the public eye. Fans who admire Mahomes often become curious about Texas Tech, leading to increased interest in the university.
Texas Tech has fully embraced its connection with Mahomes. The school named part of its football facility the “Patrick Mahomes Locker Room” and has used his success to promote the university in recruitment efforts. His name and image appear in marketing materials, and Texas Tech’s athletic department often highlights his achievements to attract prospective students and athletes.
The impact of Mahomes extends beyond athletics. Texas Tech has seen a rise in applications, donations, and merchandise sales tied to his success. According to university officials, there has been increased engagement from alumni and fans since Mahomes became an NFL superstar. His global appeal has given Texas Tech a platform to reach new audiences, including prospective students from outside Texas who might not have previously considered the school.
Corporate partnerships and sponsorships have also been influenced by Mahomes’ connection to Texas Tech. Companies looking to associate with his brand often recognize his university ties, which has led to collaborations that benefit Texas Tech’s athletic programs and academic initiatives. The university has leveraged this relationship to strengthen its fundraising efforts and expand its outreach to a broader audience.
In addition, Mahomes’ philanthropic efforts reflect positively on Texas Tech. His 15 and the Mahomies Foundation supports various community initiatives, including youth programs and education efforts. Texas Tech has partnered with Mahomes on several occasions to promote charitable work, further strengthening the bond between the university and its most famous former athlete.
The ripple effect of Mahomes’ stardom can even be seen in Texas Tech’s recruiting. The school’s football program has used his success as a selling point for potential players, showing that Texas Tech can produce NFL-caliber talent. High school athletes who idolize Mahomes may be more inclined to consider Texas Tech as their college destination, knowing they could follow in his footsteps.
Mahomes’ influence has also played a role in boosting Texas Tech’s national perception. The university, often overlooked in comparison to bigger Texas schools like UT or Texas A&M, has gained credibility through his association. Texas Tech now enjoys a stronger reputation in both sports and academics, as the visibility Mahomes provides has helped broaden its appeal.
As Mahomes continues to build his legacy in the NFL, Texas Tech will continue reaping the benefits of its association with him. Whether it’s through his game-day performances, public appearances, or philanthropic efforts, Mahomes has become a walking advertisement for the Red Raiders. In many ways, Texas Tech’s brand has grown alongside Mahomes’ career, proving that one player’s success can have a lasting impact on an entire university.