Joey McGuire Delivers One of the Most Memorable Post-Game Speeches in Texas Tech History

Texas Tech Head Football Coach Joey McGuire is known for his passion, energy, and unwavering belief in his team. But on one unforgettable night, after a monumental victory, he delivered one of the most iconic post-game speeches in Texas Tech history—a speech that will forever be remembered by Red Raider fans.

It wasn’t just about celebrating a win; it was about sending a message—to his players, to the fanbase, and to the rest of the Big 12. McGuire’s fiery words captured the heart and soul of Texas Tech football, reminding everyone that this program is built on toughness, resilience, and an unwavering will to fight.

The Stage Was Set: A Historic Victory

The moment that set the stage for McGuire’s legendary speech came after one of Texas Tech’s biggest wins in years. Whether it was the overtime thriller against Texas, the high-scoring battle with Oklahoma, or a statement bowl game victory, one thing was certain—Texas Tech had proved something that night.

For years, the Red Raiders had been fighting to reclaim their status as a powerhouse in the Big 12. With McGuire at the helm, the energy around the program had already changed. But this victory felt different—it felt like a turning point. And McGuire made sure that everyone in the locker room felt it, too.

McGuire’s Electrifying Words: “Everything Runs Through Lubbock!”

As the players huddled in the locker room, exhausted but victorious, McGuire stood in front of them, ready to ignite the fire that had been burning all season.

With his trademark intensity and raw emotion, McGuire shouted:

“They don’t want to play us! They don’t want to see us! Because everything runs through Lubbock!”

The locker room erupted. The players cheered, some banging on their lockers, others jumping in excitement. The words resonated not just because of what had happened on the field, but because of what they meant for the future of Texas Tech football.

This was more than a win. It was a statement. The Red Raiders were back, and they weren’t backing down from anyone.

Why This Speech Meant So Much to Texas Tech Fans

Texas Tech fans have always been passionate and loyal, but for years, they had been waiting for a coach who truly embodied the spirit of West Texas football—a coach who understood what it meant to wear the Double T.

McGuire’s post-game speech was more than just words—it was a reflection of everything the Texas Tech community stands for:

• Underdog Mentality – Texas Tech has never been the biggest or richest program in the Big 12, but it has always been one of the toughest. McGuire made it clear that Lubbock isn’t a place you walk into and expect an easy win.
• Hard Work & Grit – McGuire has built this program on a foundation of hard-nosed, relentless football. His speech reinforced that Texas Tech would never be outworked.
• Big 12 Takeover Mentality – The phrase “Everything runs through Lubbock” wasn’t just a celebration—it was a warning to the rest of the conference. Texas Tech isn’t just here to compete; they’re here to dominate.

The National Response: Texas Tech is Making Noise

McGuire’s speech quickly went viral. Clips of his electric locker room celebration spread across social media, drawing reactions from fans, analysts, and even rival teams.

• College football analysts called it one of the most passionate and motivating speeches of the season.
• Former Texas Tech players shared the video, expressing how much they wished they had played under a coach like McGuire.
• Big 12 opponents took notice—Texas Tech wasn’t just talking; they were proving it on the field.

ESPN’s Kirk Herbstreit even weighed in, saying:

“Joey McGuire is exactly what Texas Tech needed. That speech? That’s a coach who believes in his guys. The Big 12 better watch out.”

What This Means for the Future of Texas Tech Football

McGuire’s speech wasn’t just about the game—it was about building a winning culture. And that culture is already starting to translate to success.

• Recruiting Surge – Texas Tech’s 2023 and 2024 recruiting classes are among the best in school history, with high-profile Texas recruits wanting to be part of McGuire’s vision.
• Fanbase Re-Energized – Attendance at Jones AT&T Stadium is surging, and the energy in Lubbock is electric once again.
• Players Buying In – The team is playing harder than ever, believing in the culture that McGuire is building.

With Oklahoma and Texas leaving the Big 12, Texas Tech has a golden opportunity to rise as a dominant force in the conference. And with McGuire leading the charge, there’s no doubt that the Red Raiders are on the rise.

Final Thoughts: A Speech That Will Live On

There have been many great moments in Texas Tech football history—Michael Crabtree’s legendary catch against Texas, the upset over Oklahoma in Norman, and countless others.

But Joey McGuire’s “Everything runs through Lubbock” speech? That was a moment that defined a new era.

It wasn’t just about one game or one season. It was a promise.

A promise that Texas Tech isn’t just a team to be respected.

It’s a team that’s here to run the Big 12.

And if McGuire’s energy is any indication, this is only the beginning.

Wreck ‘Em!