In a move that brings one of Texas Tech’s all-time greats back to Lubbock, Alesha Robertson, a former standout for the Red Raiders’ women’s basketball program, has signed a deal worth over $500,000 to return to the university as an Assistant Sports Director.
The agreement, which was finalized earlier this week, marks a significant moment for both Robertson and Texas Tech athletics, as the former star takes on a leadership role within the program that once made her a household name. This return signifies a commitment to enhancing the department’s vision for success while keeping former legends connected to the university.
Alesha Robertson’s Legacy at Texas Tech
Robertson, a native of Plainview, Texas, made an immediate impact when she joined Texas Tech’s women’s basketball team in the early 2000s. Known for her elite shooting, rebounding, and leadership, she was a key contributor throughout her career.
Her time at Texas Tech saw her achieve several milestones:
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Four-year starter for the Lady Raiders.
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Over 1,500 career points, cementing her place as one of the program’s best scorers.
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Consistently ranked among the team leaders in rebounds and three-point shooting.
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Named to multiple All-Big 12 teams, showcasing her dominance in one of the toughest conferences in the country.
Beyond the stats, Robertson was known for her competitive fire, leadership, and relentless work ethic, traits that now make her a natural fit for an administrative role within Texas Tech athletics.
A Strategic Hire for Texas Tech
Texas Tech’s decision to bring Robertson back into the fold is not just about nostalgia—it’s a strategic move aimed at strengthening the athletic department with someone who understands the culture, expectations, and values of the program.
As Assistant Sports Director, Robertson will be responsible for developing key initiatives, helping oversee women’s athletics, and working with student-athletes to enhance their collegiate experience. Her role will also include mentorship programs, fundraising efforts, and strategic planning aimed at continuing Texas Tech’s competitive growth.
Texas Tech Athletic Director Kirby Hocutt spoke about Robertson’s hiring, saying:
“Alesha Robertson has always represented Texas Tech with excellence—both on and off the court. Bringing her back in a leadership capacity was an easy decision. Her knowledge, experience, and love for the university make her the perfect fit for this role. We are excited about the future.”
Why This Move Matters for Texas Tech Athletics
Robertson’s return is about more than just filling a position—it’s about reinforcing a winning culture within Texas Tech athletics. Former athletes often bring unique insights and perspectives that can help shape a program’s long-term success.
By hiring someone like Robertson, Texas Tech is:
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Strengthening ties between alumni and current athletes.
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Bringing in a leader who understands the demands of student-athletes.
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Enhancing the department’s ability to attract top talent.
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Keeping a connection to the school’s rich basketball history.
Her influence could also extend beyond women’s basketball, as her leadership skills will likely benefit multiple sports programs within Texas Tech’s athletic department.
Robertson’s Perspective on Returning
Robertson has always spoken highly of her time at Texas Tech, and this return is something she has embraced wholeheartedly. In an interview following the announcement, she expressed her excitement and gratitude:
“Texas Tech has always been home to me. The lessons I learned here—on and off the court—shaped who I am today. Being able to come back and contribute in this new role is truly an honor. I’m excited to help guide the next generation of Red Raiders and ensure that our athletics programs continue to thrive.”
Her passion for Texas Tech is evident, and her leadership will undoubtedly inspire both student-athletes and staff alike.
A New Chapter for Texas Tech and Alesha Robertson
Robertson’s hiring signals a bright future for Texas Tech athletics. As the university continues to expand its commitment to athletic excellence, bringing back a program legend like her only strengthens the foundation for future success.
With a $500,000 deal and a clear vision for the role, Robertson is poised to make an immediate impact. Her experience, leadership, and deep connection to Texas Tech ensure that her return is about more than just business—it’s about continuing a legacy of excellence that she helped establish years ago.
For Texas Tech fans, alumni, and current student-athletes, this move represents an exciting step forward—one that could shape the program’s success for years to come