Clark’s presence in WNBA will be game-changing
To put that into perspective, the 2023 WNBA Finals averaged 728,000 viewers over four games – with 889,000 tuning in to witness the Las Vegas Aces’ championship win.
Of the 12 WNBA teams, the Indiana Fever had the second-lowest attendance in 2023, with the Fever only playing on TV once.
According to Vivid Seats, average ticket prices of games including the Fever have more than doubled, all before she got drafted.
At least 36 of the Fever’s 40 regular season games are to be shown on TV and streaming platforms – the most in the WNBA.
Draft Night
In April, Clark was selected No 1 overall by the Indiana Fever at the WNBA Draft, drawing an average of 2.45 million viewers.
This marks a 307% increase in viewership over the 2023 edition, which drew only 572,000 viewers.
The previous WNBA Draft ratings record was set in 2004, being viewed by 600,000 people.
Sports retailer Fanatics says Clark’s #22 jersey for the Fever also became an instant hit, becoming the top-selling jersey ever for a draft pick in any sport. This record was later broken by Caleb Williams after the Chicago Bears drafted him #1 overall in the NFL Draft. before turning pro, the 22-year-old has signed lucrative endorsement deals with Nike, Gatorade, State Farm and Panini – something that was previously in breach of NCAA regulations until 2021.
Name, Image, Likeness database On3 says Clark has made $3.1m (£2.4m) from sponsorships in college.